Michael Foods, the Minnetonka, Minn.-based parent company of Crystal Farms Cheese and Simply Potatoes, launched four new products.

“The new lineup of products fits into our strategy of continued innovation, while meeting our customers’ increasing need for healthy, fast, easy options,” says Meredith Tutterow, vice president of consumer brands. 

New to the Michael Foods brands is Ready, Egg, go!, a fresh protein snack and mini meal that delivers 16-21 grams of protein per pack and is made with only simple and premium ingredients. It comes in Hard-Boiled Egg with Pistachios & Cheddar Cheese, Hard-Boiled Egg with Roasted Peanuts & Colby Jack Cheese, Hard-Boiled Egg with Cashews & Gouda Cheese and Hard-Boiled Egg with Almonds & White Cheddar Cheese.

Simply Skinny mashed potatoes are fresh, never frozen potatoes that are said to contain 40% less fat than traditional mashed potatoes and are ready to serve in 5 minutes. They come in Sea Salt & Cracked Pepper and Roasted Garlic & Sea Salt.

Also new to the Simply Potatoes line is Diced Sweet Potatoes, unseasoned, diced sweet potatoes that are perfect recipe starters from breakfast to dinner.

Crystal Farms Cheese added Cracked Black Pepper White Cheddar, which combines naturally aged, creamy white cheddar cheese and a spicy kick of fresh black pepper to dishes such as chili, pasta, burgers or sandwiches. Cracked Black Pepper White Cheddar comes in in shreds, slices and chunks and can be found in the dairy section of grocery stores.