Cerelia acquires English Bay Batter
English Bay Batter offers frozen cookie dough in pre-portion sizes, scoop and bake pails, chubs, break and bake and seasonal canisters.
French food company Cerelia acquired English Bay Batter (EBB), a Canada-based frozen cookie dough processor.
English Bay Batter offers frozen cookie dough in pre-portion sizes, scoop and bake pails, chubs, break and bake and seasonal canisters. Its baked plant supplies gourmet cookies, muffins, brownies, fruit bars, graham crumbs, biscuits, scones, cinnamon buns, crescent rolls and pie crusts as well as bakery and drink mixes, salad dressings in pails to foodservice and its newest line of English Bay chocolates.
English Bay operates six food plants (two in Canada, and one in Columbus, Ohio) that employ more than 200 people. It supplies its own English Bay Batter brand, co-manufacturing, private label and blending opportunities to foodservice, in-store bakeries, c-stores and club stores.
Cerelia calls itself the chilled dough specialists, which includes chilled and frozen home dough such as pie dough, pizza dough, pastry dough, cookie dough, crepes, pancakes, brick pastry sheets and filo pastry. The company produces private label and its own brands such as Croustipate, Pop Bakery, Amicuccina, Jan, Abracadeborah and Creapan, and distributes to 22 countries.
English Bay will further Cerelia’s development in the United States and Canada, thanks to substantial investment plans aimed at supporting innovation and industrial transformation.
“English Bay Batter is a leading player in North America, which is a strategic market for Cerelia,” says Guillaume Réveilhac, Cerelia’s CEO. “Our two companies’ DNAs are comparable in all respects. We are happy to welcome the EBB team, knowing that our group is initiating a new phase of development.”