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New Retail Products

SUPERVALU’s Culinary Circle brand expands lineup of premium foods

Culinary Circle gelato
June 9, 2017

SUPERVALU, Eden Prairie, Minn., expanded its Culinary Circle brand with eight new premium artisan items inspired by today’s food and flavor trends.

A sampling of Culinary Circle items include:

  • Two new cheese stuffed crust pizzas with pepperoni and three meat toppings. The new Culinary Circle pizzas feature a mozzarella-filled crust, and include 28 different pizzas in a variety of styles, flavors and crust types — from thin and flatbread to self-rising, multigrain, biscuit and the new cheese stuffed.
  • Three new gelatos in Caramel Cookie Crunch, Mint Fudge and Chocolate Peanut Butter varieties.

“Consumers are still making time to indulge and enjoy the foods they love, including pizzas, snacks and desserts, even though they are striving to eat better,” says Bekah Swan, vice president of private brands at SUPERVALU. “The Culinary Circle brand seeks to address consumer demand for new, premium products that offer quality ingredients and unique flavors at an affordable price. As a brand committed to helping consumers elevate every eating occasion, we’re excited to be bringing these new additions to the grocery aisle.”

Culinary Circle products are available at SUPERVALU retail banners, including CUB, FARM FRESH FOOD & PHARMACY, HORNBACHER’S, SHOP ‘N SAVE and SHOPPERS FOOD & PHARMACY, as well as independent local grocery retailers nationwide.

KEYWORDS: frozen foods frozen pizza gelato SUPERVALU

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