Smithfield Foods develops Skinnygirl-brand lunchmeat
Smithfield Foods, Smithfield, Va., teamed up with Skinnygirl founder, author, chef and reality TV star, Bethenny Frankel, to introduce Skinnygirl Market Fresh Deli, a line of pre-packaged lunchmeat using all-natural ingredients.
"Protein is the key to feeling full and satisfied, which helps us avoid bad investment foods," says Frankel. "Skinnygirl Market Fresh Deli finally gives women and their families a healthy lunch solution with four flavor varieties that are all-natural and taste amazing."
Skinnygirl Market Fresh Deli comes in a 7-ounce, easy-open, peel-and-reseal tray in the following varieties:
- Herb Encrusted Roast Turkey Breast is slow roasted and covered in a blend of tomatoes, garlic and rosemary.
- Clover Honey Smoked Turkey Breast blends the rich flavor of smoke with the light sweetness of clover honey.
- Applewood Smoked Uncured Ham blends bold, savory flavors with subtle hints of sweet fruit for a full-bodied flavor at less than 80 calories per serving.
- Cane Sugar Sweet Uncured Ham combines the sweetness of cane sugar with the savory taste of ham for a double dose of delish.
"Skinnygirl Market Fresh Deli gives consumers exactly what they're looking for — a convenient protein option that doesn't sacrifice flavor," says Mike Paribello, senior director of new brands and categories for Smithfield Foods. "We're excited to bring a healthy solution to the refrigerated aisle, and show how pre-packaged lunchmeat can be low in calories but high in flavor."
Skinnygirl Market Fresh Deli is available at retailers, including Publix and Kroger for a suggested retail price of $4.49.