Lamb Weston, Eagle, Idaho, introduced Grown In Idaho, a new brand of crispy fries and potato products cut with skin-on from 100% real Idaho potatoes.
“Everyone knows the best potatoes come from Idaho, so it was a natural fit to call out Idaho in our new product line. Consumers can now enjoy superior frozen fries that deliver the taste and quality of fresh Idaho potatoes” says Matt Cardon, senior brand manager.
Each 28-ounce bag is packaged with Grown In Idaho’s signature 100% real Idaho potatoes harvested at the peak of freshness. The product lineup includes Crispy Potato Puffs, Super Crispy Crinkle Cut Fries, Hand Cut Style Fries, Thick Cut Hash Browns, Super Crispy Steak Cut Fries, Crispy Hash Brown Dices and Super Crispy Shoestring Fries.
“After extensive consumer research, we found people are craving a simple yet balanced everyday meal solution they can feel good about. New Grown In Idaho frozen fries offer an easy and delicious component. Consumers will love that our potatoes can go straight from the freezer to the oven while remaining super crispy on the outside and soft and tender on the inside. They are great when served alongside America’s favorite foods,” says Cardon.
Grown In Idaho products are sold nationwide at most major retail outlets.