Enson Group, Inc., Cincinnati, acquired First Choice Seafood, Inc., an Indianapolis, Ind.-based seafood distributor.
Enson's main interest in acquiring First Choice was due to their concentration on seafood distribution. Enson distributes certain seafood products from its Cincinnati distribution facility, however, the incorporation of First Choice’s customer base increases the opportunity to build the Enson brand, offering a more diverse seafood product availability in the Indiana market.
"The acquisition of First Choice Seafood provides us the avenue to quickly expand our market share throughout Western Ohio and a major portion of Indiana, along with expanding our product offerings with a large variety of frozen seafood," says Vivian Zheng, Enson Group CEO. "Once our customers become familiar with the Enson brand, one of our short-term goals is to penetrate the Mexican foodservice sector, further increasing our variety of products to the foodservice/restaurant industry."
With the future incorporation of Mexican-type food products and aggressive marketing and sales campaigns in the Indiana marketplace, First Choice expects to increase sales revenue by at least 60% in the initial 12 months after the acquisition.