Raley’s launches refreshed ready-to-go meals in deli department
Raley’s, West Sacramento, Calif., expanded its ready-to-go meal options, which first launched in 2010, to include with new sizes, varieties and packaging.
The new and improved ready-to-go program features 32 different meals, all made with fresh, premium ingredients and driven by trending flavors, fruits and vegetables.
“Our customers are in for a real treat with Raley’s new ready-to-go meals,” says Keith Knopf, president and COO. “We understand the importance of convenient, healthy food options at a value, and believe our customers will enjoy the new meals, made with quality ingredients that taste great.”
The new package is modern and functional, where customers can heat the aluminum trays directly in the microwave or oven. Plus, the new ready-to-go meals come in three different sizes, including mini, entrée size and large family size for breakfast, lunch and dinner.
Mini size includes 15 different offerings ideal for customers looking for weekday breakfasts, office lunches or after-school kids’ snacks. The size ranges from 6-11 ounces and includes breakfast options such as scrambles, sandwiches and burritos.
Entrée size includes 12 different offerings and serves 1-2 people for lunch or dinner. The size ranges from 8-16 ounces.
Family size includes five different offerings and serves a family of 4-6. This new line is now 50% larger than the previous version, and ranges in size from 48-54 ounces.
Furthermore, the Raley’s Shelf Guide is a one-of-a-kind shelf tag program that helps customers combat label confusion to find options that meet their personal dietary needs. In this case, Raley’s new ready-to-go meals offer clear descriptions, including “nutrient dense,” “calorie conscious,” “vegan” and “vegetarian” directly on the package.
Raley’s ready-to-go meals can be heated up in as little as 2 minutes, and are sold in the fresh deli department in grab-and-go displays for a suggested retail price ranging from $3.99 for a single serving to $16.99 for the family size.