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With an SRP $9.99-$10.99, HERDEZ Refrigerated Entrées will be available at Publix and Hy-Vee stores across the U.S., with additional rollout to major grocery chains later this spring.
Cooking and preparing meals from home has increased 67% since COVID-19 began. After months of home-cooked meals, families are turning to prepared foods and easy prep meals as a way to save time and spice up their nightly dinner menus. In addition, 60% of home cooks report they rely on Instant Pots or similar appliances for their cooking routine for the simplicity, versatility, and convenience of making, flavorful meals with less cleanup.
FiveStar Gourmet Foods, the Ontario, Calif.-based producer of the Simply Fresh brand, introduced a Grilled Steak Salad under its new DELUXE single-serve salad line, available exclusively at Costco.
Baldor Specialty Foods, Bronx, N.Y., expanded its line of Urban Roots Veggie Side Kits with new easy-to-prepare veggie noodle sides and cauliflower side dishes.
The Kroger Co., Cincinnati, and Home Chef, Chicago, announced a pilot to enhance its existing selection of meal kits sold in more than 900 Kroger stores nationwide.
Last year, in-store meal kit users jumped by 2.2 million households in less than a year, accounting for 60% of growth in meal kit users.
March 5, 2019
According to the latest data from Nielsen, Chicago, 187 new meal kit items were introduced within in-store retail outlets alone during the 52 weeks ended Dec. 29, 2018.