The Consumer Goods Forum (CGF), Silver Spring, Md., opened a new office in China to promote its “Better Lives through Better Business” message and to help provide Chinese companies with a voice in the global arena.
“We are really excited to be launching our new China office,” says Peter Freedman, managing director. “As one of the world’s superpowers, China has the influence to set the tone for the global economy, which is why we are so keen to promote sustainability and encourage our members to support the ‘Better Lives through Better Business’ vision. Our new office will allow us to build on the work we have done to date in China on food safety and extend our collaborative approach to other dimensions of positive change.”
“Creating a healthier and greener society is a key business objective at Colgate-Palmolive, and collaboration is essential if we are to achieve our goals with retailers, manufacturers, governments and many other stakeholders. China is a key market for us, so we are delighted to support the extensions of The Consumer Goods Forum’s work in China,” adds Ian Cook, co-chair of CGF and chief executive officer of Colgate-Palmolive, New York.