Farm Fresh Direct, Monte Vista, Colo., and Cal-Ore Produce, Tulelake, Calif., are joining forces to increase their organic and conventional programs. Farm Fresh will act as the exclusive sales and marketing agent for Cal-Ore and will service the United States with one-stop shopping solutions.
“We have had a strong business relationship with Cal-Ore, but we’re formalizing that partnership with [them] joining our grower-owned organization,” says Jamey Higham, president and CEO of Farm Fresh Direct. “Cal-Ore has a rich history in the potato business and have always been recognized for their quality, attention to the environment and their commitment to growing conventional and organic potatoes. Their core values and customer focus make them a perfect addition to the Farm Fresh Direct family of farms, and we are excited to have them join our organization.”
“We are excited about joining the Farm Fresh Direct organization; they have an excellent group of grower owners who share our passion for farming and have a great customer base,” says Sid Staunton, president of Cal-Ore. “We have always focused on farming, but with the sales and marketing expertise that Farm Fresh Direct brings, it will help ensure our fourth-generation farms continue to thrive for our future generations.”