Julie’s Organic, Eugene, Ore., introduced two new ice cream bars—Mint Chip and Mixed Berry Chip—and expanded its ice cream sandwich line with a Fudge Swirl 100-calorie square.
Julie’s ice cream bars and sandwiches are made with organic milk and cream from cows not treated with the artificial growth hormone rBST or antibiotics and none of the artificial ingredients typically found in low-calorie ice cream, such as high-intensity sweeteners like erythritol, and only boast 100-120 calories.
“We love how the conversation around ice cream is changing,” says Michelle Hunt, vice president of marketing. “People want better-for-you options, and they know that better for you isn’t only about achieving the lowest calorie count. At Julie’s, we’re committed to making treats that do it all—delivering delicious snacks with a range of calories, always made with clean, organic ingredients and nothing artificial. Our newest items do exactly that so you can find your perfect fit.”
The Mixed Berry Chip ice cream bars feature organic strawberries, blackberries and raspberries swirled into rich, organic ice cream and sprinkled with dark chocolate chips.
The Mint Chip ice cream bars consists of mint ice cream sprinkled with dark chocolate chips.
And, Fudge Swirl ice cream sandwich squares entail swirls of thick, dark chocolate fudge in a milk chocolate base, sandwiched between two chocolate wafers.
The bars and sandwiches are sold in select natural food stores and conventional grocers nationwide for a suggested retail price of $4.99-7.99 for a 4-pack of bars and an 8-pack of sandwiches.