Dole Food Co., Westlake Village, Calif., launched a new line of packaged coleslaw kits.
DOLE Slawesome! Kits combine a mix of shredded DOLE mixed cabbages and carrots with an original Dole dressing and an instant-seasoning pack to create a fresh-made meal.
The kits come in:
Sweet Apple—DOLE mixed cabbages and carrots topped with Dole’s Creamy Apple dressing and lemon parsley seasoning.
Mango Sriracha—DOLE mixed cabbages and carrots topped with Dole’s Mango Sriracha dressing and Toasted Sesame Seed seasoning.
Fiesta Lime—DOLE mixed cabbages and carrots topped with Dole’s Fiesta Lime Vinaigrette Dressing and Herb Seasoning.
Smoky BBQ—DOLE mixed cabbages and carrots topped with Dole’s BBQ dressing and BBQ seasoning.
“Dole is always on the lookout for new opportunities to bring salad lovers the latest salad advances and on-trend flavors in the convenience of a kit,” says Lisa Overman, director of marketing. “DOLE Slawesome! Kits offer a revolutionary take on coleslaw with a new line of slaw-based kits boasting bold ingredient and flavor combinations that shoppers can only find at Dole.”
DOLE Slawesome! Kits will arrive in stores in early May for a suggested retail price of $2.99.