Boskovich Fresh Food Group subsidiary Fresh Prep, LLC, the processing arm of the historic company, brings an exciting new retail line, Green Fork, set to launch with 11 SKUs. Green Fork is set to change the way customers think about meals with inviting and playful prepackaged salad kits, tender leaves, salad blends, and packaged vegetables. A family-owned, industry mainstay for over 100 years, Boskovich Fresh Food Group is best known for its multi-generational knowledge and commitment to sustainable farming practices, its food safety excellence, and its consistent product quality across conventional and organic items. The company is vertically integrated to grow, process, pack, and deliver its own products.
Seeking to fill a gap in the category and appeal to younger, millennial consumers from a recipe, convenience and relevancy standpoint, Green Fork combines playful packaging and chef-driven recipes.
"Green Fork is an opportunity to welcome younger consumers seeking consistency and healthy, convenient options to our brands and improve sales within the demographic for our retail partners," said Deep Silver, senior director of marketing at Fresh Prep, LLC and Boskovich Family Farms.
Working closely with chef Andrew Hunter (of Wolfgang Puck, Niman Ranch, and Kikkoman R&D fame), the team focused on the fresh produce that put Boskovich on the map in the first place. Green Fork will launch with two salad kits, Slammin' Sesame and Marvelous Mediterranean, two tender leaves, Awesome Arugula and Sweet Baby Spinach, two salad blends, Garden Party and Simply Spring, and five pre-packaged vegetables, Cilantro Pronto, Italian-O Parsley, Curiously Curly Parsley, Radish Squad, and Bae-Bae Bok Choy.
There's something extra special about the veggies, too; they each come with individual UPC codes, a first for the category, making self-checkout a breeze. The packaging was developed using research showing that customers are more concerned about food safety in light of the pandemic. The pre-packaged produce reassures shoppers that the vegetables aren't sitting in open air or being handled by others. Lastly,
About Boskovich Family Farms
Since 1915, the name Boskovich has been synonymous with fresh quality produce. It all began when Stephen Boskovich, a young Croatian immigrant, began farming on seven acres of land in California's San Fernando Valley. In 2021, four generations later, Boskovich Fresh Food Group is still family owned and operated. The company grows on more than 18,000 acres in California, Mexico, Nevada, and Arizona, producing over 30 different fruit and vegetable crops year-round and over 150 retail and grocery items. The vertically integrated organization is grouped into three arms: Boskovich Family Farms for sales of conventional commodity vegetables, Fresh Prep for processing and value-added vegetables, and 4Seasons Farms for operations and management of growing acres. The words of the Boskovich family farmers best sum up their success: "We Never Stop Growing."