Responding to consumer demands for innovative, locally grown, clean greens, Whole Leaf, as a part of The Star Group, Canada, announced plans to initiate Phase 2 of its Inspired Greens greenhouse program.
The initial $30 million project, which was completed in May 2017, introduced new greenhouse technology from around the globe. The Star Group worked on the project for more than two years, bringing together top lettuce technology from Asia, Europe and North America.
“New varieties, new growing technology and new packaging are all part of our commitment to being the most innovative company in the produce industry, and all grown pesticide-free,” says David Karwacki, chief executive officer of The Star Group of Cos. “The Inspired Greens project was a major commitment to a new approach for greenhouse lettuce that has never been done in North America. Now, based on feedback and response from our customers, we’re preparing to expand this unique operation and move toward production of 20 million heads per year.”
The “Inspired Greens” greenhouse is on target to grow 11 million heads in its first year.
Whole Leaf will continue to produce a unique blend of varieties, including a Multileaf Trio, Butter, Batavia, Oak and Romaine, under the Inspired Greens brand.
“We are always thinking about giving consumers a great eating experience. Who knew lettuce could have such great taste. You don’t even need dressing,” says Karwacki.