Simply Beverages, Apopka, Fla., introduced Simply Light beverages, made from simple, non-GMO ingredients.

“Today’s consumers want a variety of beverage options that help them maintain a well-rounded, healthy lifestyle without sacrificing taste, which is why Simply is a leader in the category,” says Kelly Marx, brand director. “Simply Light allows everyone to enjoy the delicious Simply taste, with the benefit of less sugar and fewer calories in Simply Light Orange and Simply Light Lemonade.”

Simply Light Orange Pulp Free is made with pure squeezed, gently pasteurized orange juice and other simple ingredients, with 50% less sugar and fewer calories than Simply juice drinks.

Simply Light Orange with Calcium & Vitamin D is made with pure squeezed, gently pasteurized orange juice and other simple ingredients, with 50% less sugar and fewer calories than Simply juice drinks, as well as calcium and vitamin D.

Simply Light Lemonade is a lighter alternative to homemade lemonades with 75% less sugar and fewer calories than Simply Lemonade.

Simply Light Lemonade with Raspberry combines Simply Light Lemonade with raspberry puree to deliver 75% less sugar and fewer calories than Simply Lemonade.

The new Simply Light beverages are available nationwide in signature multi-serve, 52-fluid-ounce Simply Carafe. Simply Light Orange Juice Pulp Free and Simply Light Lemonade are also sold in single-serve, 11.5-fluid-ounce bottles.