Niman Ranch, Northglenn, Colo., partnered with Macgregors Meat & Seafood Ltd., Canada, to sell the Natural by Niman Ranch brand in Canada for the first time.
Macgregors Meat & Seafood supplies raw, portion control, value-added and cooked proteins to Canada’s foodservice channels.
Macgregors was said to be Canada’s first purveyor to be licensed by Certified Angus Beef LLC, Wooster, Ohio, and is said to be the first and only to offer Niman Ranch Natural.
“When it comes to natural products, Niman Ranch has a reputation for setting and adhering to the highest of standards, an important part of our brand’s natural beef promise,” says Clint Walenciak, director of packing with the Certified Angus Beef brand. “It’s not easy raising Certified Angus Beef brand Natural, but that commitment comes naturally to the Niman Ranch network of U.S. farmers and ranchers who ranch with the utmost care, respect, and intent.”
“We’re thrilled to expand our business into Canada for the first time through Macgregors, an incredibly diverse partner in Canada, unique and unparalleled at both foodservice and retail,” says Kay Cornelius, vice president of sales at Niman Ranch. “With the highest grades in the industry, the best chefs in the United States use Niman Ranch beef. Niman Ranch quality has no borders.”
“At Macgregors, we have identified our unique pillars of strength in our work culture, processing capacity and our steadfast commitment to remaining Canadian independently owned. We believe our present and future success will be built on strategic brand partnerships and Niman Ranch provides instant credibility in Canada relative to natural and humanely raised highest quality beef, pork and lamb,” says Duncan Macgregor Jr., president and owner of Macgregors.
Macgregors will be managing all aspects of the Niman Ranch program internally from box ready to dry aging, to hand butchered with artistry in “The Wickson Room,” which is a newly constructed and segregated portion of its facility.