RE’FLEKT, a San Francisco-based augmented reality startup, received $4.4 million investment from BASF Venture Capital, San Francisco, following an investment in 2015 from Bosch Packaging Technology, New Richmond, Wis.
“The investments from two of the world’s largest industrial companies validate our leading position in the augmented reality market. With the new funding, we will continue our strong growth and further invest in our team and products,” says Wolfgang Stelzle, founder and CEO of RE’FLEKT.
“Digital technologies are a high priority at BASF. We see significant benefits in using augmented reality for a variety of key simulation, communication and digital learning use cases, especially related to operations and industrial processes,” says Markus Solibieda, managing director of BASF Venture Capital. “Our partnership with RE’FLEKT further establishes value for our customers, who will be able to use augmented reality to improve the efficiency and effectiveness of manufacturing and industrial processes.”
RE’FLEKT’s enterprise augmented and mixed reality ecosystem consists of a content creation platform and a remote expert solution for maintenance, training and operations. The RE’FLEKT ecosystem intelligently projects step-by-step instructions directly onto complex machines and systems using augmented reality.
“The RE’FLEKT platform helps machine operators and maintenance personnel eliminate mistakes and significantly increase uptime,” says Stelzle.