Red Diamond Coffee and Tea, Moody, Ala., debuted a single-serve, 12-ounce, ready-to-drink Fitz Cold Brew Coffee.

Launched first in foodservice during the summer of 2017, the beans that make Fitz Cold Brew Coffee are purposely selected, blended, roasted, ground and steeped with cold brew in mind.

In a blind consumer taste test, the 18- to 34-year-old participants ranked Fitz Cold Brew Coffee as a leader in taste and aroma categories, giving qualities such as “never bitter” and “perfect balance of sweetness.”

“Red Diamond’s obsession to detail is what sets our beverages apart from the rest. Our commitment is to bring our consumer a fresh and pure refreshment made with the highest quality and best tasting authentic products available in the marketplace,” says Bill Bowron, chairman, president and CEO. “Retailers can continue to expect perfection from Red Diamond with our new cold brew coffee line.”

The Black variety is a tailor-roasted blend, custom-brewed especially for Fitz, delivering an unsweetened, smooth yet bold, zero-calorie beverage.

The natural Dark Chocolate kind delivers just 70 calories and is dairy free.

The Slightly Sweet brew offers just 50 calories with a subtle hint of cane sugar. 

Each 12-ounce Fitz Cold Brew Coffee contains approximately 250 mg of natural caffeine, is 100% cold brew coffee and is sold refrigerated.