KonaRed, San Clemente, Calif., unveiled new labels and multi-serve, 32-ounce bottles for its ready-to-drink KonaRed Cold Brew Coffees.
Inspired by the tropical island vibes of Hawaii, each design communicates KonaRed’s commitment to its rich Kona coffee heritage, all-natural ingredients and Nature’s Best Kept Secret, a nutrient-dense Hawaiian coffee fruit valued for health properties.
Available in Original and Hawaiian Vanilla varieties, the 32-ounce sizes give consumers a larger, value-oriented bottle located next to KonaRed’s single-serve options in store.
“Our Hawaiian roots run deep, with premium Kona coffee serving as the basis for all of our products, so we wanted our new packaging to pay homage to the islands and the natural ingredients we grow there,” says Kyle Redfield, chief executive officer. “The new look more clearly defines us as a brand, as we continue to climb the leaderboard in the growing cold brew coffee category, while putting our USA-grown ingredients at the forefront. We know brand identity is important to consumers, and now they can sip happy knowing they’re drinking paradise in every single and multi-serve bottle.”
Featuring iconic Hawaiian island palm silhouettes and earth tones as the foundation for each design, the new labels create an iconic brand block on shelf. Prominently displaying KonaRed’s brand logo, each bottle showcases clear bold lettering for each flavor, and draws attention to the cold brews’ clean labels, including 0-25 calories and 0 grams of fat per serving.
The new labels and multi-serve bottles can be found in the refrigerated beverage sections of natural, conventional and convenience stores.