Peet's Coffee, Emeryville, Calif., launched Coldcraft, a new dedicated business unit for ready-to-drink cold brew coffee chilled distribution. Under Coldcraft, Peet's and Stumptown Coffee Roasters RTD cold brew bottles and on-tap kegs will be delivered chilled by its own direct-store delivery network.
"With the introduction of Coldcraft, we will continue to provide our consumers with new ways to enjoy the high-quality coffee they expect from us," says Dave Burwick, chief executive officer. "True cold brew coffee is steeped slowly, and most importantly, requires continual refrigeration all the way to the point of consumption. Using the same model as we do with our bagged bean business, Coldcraft's refrigerated direct-store distribution network will ensure that every bottle of cold brew is as fresh and flavorful as possible when it hits cooler shelves."
The new varieties include Baridi Black, Almond Milk, Coffee au Lait (which pairs Baridi Black with the freshest rBST-free milk and pure cane sugar) and Dark Chocolate (Baridi Black made with rich Guittard cocoa).
Peet's RTD Cold Brew is sold in 10.5-fluid-ounce bottles for a suggested retail price of $3.99, available in Peet's coffeebars, grocery, natural food stores and partner locations throughout California.
Peet's also unveiled a fresh packaging design.
"When we launched Peet's ready-to-drink in July 2016, it quickly became the top single-serve refrigerated cold brew brand in the Bay Area," adds Tiffin Groff, vice president and general manager, Coldcraft. "Building on that momentum, we are widening Peet's ready-to-drink cold brew availability throughout California in time for summer. We are also excited to add Stumptown, the pioneers in cold brew, to our refrigerated direct-store distribution network."