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New Retail Products

Peet’s Coffee offers refrigerated RTD brew coffee options

Peet's Hair Bender Nitro Cold Brew
April 17, 2018

Coldcraft, a division of Peet’s Coffee, Emeryville, Calif., put “craft” at the forefront with a variety of ready-to-drink (RTD) products. 

New Peet’s Nitro Cold Brew can in Baridi Black is a signature cold brew coffee infused with nitrogen when filled, and then further assisted by streaming nitrogen gas out of a widget once the top is popped. Using Ball’s Widget can technology delivers a true on-tap nitro experience in a can. This refrigerated cold brew coffee is available nationwide for a suggested retail price of $4.99 for a 10.3-fluid-ounce can.

Peet’s new Cold Brew Concentrate allows consumers to mix 1 part concentrate to 1 part water to consume Peet’s unique blend.  The concentrate can also be used to customize cold brew beverages – combining it with milk to make cocktails, mix in blended drinks or blend with ice cream. The mix is sold refrigerated, and is available nationwide for a suggested retail price of $9.99 for a 32-fluid-ounce bottle.

Named after the long-shuttered beauty parlor that housed the original Stumptown café and roastery in Portland, Ore., Hair Bender in a Nitro Cold Brew can offers notes of floral aromatics, cherry and citrus and a caramel-like body. This refrigerated option is available nationwide for a suggested retail price of $4.99 for a 10.3-fluid-ounce can.

KEYWORDS: Coldcraft Peet's Coffee ready-to-drink ready-to-drink beverages refrigerated beverages refrigerated coffee

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