Young people are not the only ones driving fruits and vegetables to the forefront. Baby Boomers are just as likely to be full meat eaters, but are more likely to consider themselves flexitarians and less likely to consider themselves either vegetarian or vegan, according to a study produced by Datassential, Chicago.

What’s more, Baby Boomers rarely follow special diets like low-carb, Atkins, Paleo, etc., but are looking for better-for-you attributes in their food. Boomers are also willing to change their diets, and nearly half are planning to increase their consumption of fruits and vegetables. 

Datassential’s Boomers Keynote examines the behavior and opinions of 3,500 consumers, including more than 1,000 Boomers.