SPINS, Chicago, and IntraEdge, Inc., Chandler, Ariz., joined forces to launch GDPR Edge, a blockchain-based solution powered by Intel. The solution enables compliance for the General Data Protection Regulation (GDPR) which came into effect on May 25, and comes on the heels of the California Data Privacy act on June 28.

SPINS is the exclusive authorized reseller of GDPR Edge solution in North America with respect to its proprietary grocery clients, and joins IntraEdge’s connected network of partners alongside Microsoft and BDO.

GDPR Edge is a full-service solution for organizations with an array of data sources, customer touch points and point-of-sale (POS) systems, making it particularly relevant for retailers who want to ensure every interaction with a data subject is GDPR compliant. It helps companies consolidate consumer records and enables individuals to opt in or opt out of the use of their personal information in a centralized, easy-to-use portal. Blockchain technology keeps a record and provides an automated update to the individual when requested changes have been made.

“The California Data Privacy Act, like the GDPR legislation that hit earlier this year, is a leading indicator of where consumer privacy legislation is going in the U.S., as consumers push for transparency and increased control of their data. In this environment, retailers can benefit from a turnkey solution that seamlessly integrates compliance into their operations,” says Stacey Shulman, chief innovation officer, retail solutions division at Intel, Santa Clara, Calif.

“We are proud to deliver the GDPR Edge solution to the retail market as an extension of SPINS’ ongoing commitment to consumer transparency and leading-edge data security,” says Tony Olson, chief executive officer of SPINS. “The newly enacted legislation in California and GDPR are extensive and complex, and our clients are looking for seamless, automated ways not only to comply with the regulation, but to protect themselves and their consumers from data breaches and unintentional misuse.”