SKUxchange, St. Petersburg, Fla., launched SKUx, a blockchain-based enterprise level solution for the promotional offer industry. It works directly with brands, retailers, media and service providers to help eliminate fraud while creating transparency and proof of ROI.

By using a simple API, partners can send offers data into a shared blockchain database. This data is then serialized and normalized through SKUx’s proprietary technology into a common format, providing streamlined access for each partner and the network as a whole. It also does not require partners to change existing internal processes when issuing coupons and offers.