Butterball develops all-natural product line, releases complete package redesign
Butterball, Garner, N.C., introduced the new All Natural product line with no artificial ingredients, and expanded its Farm to Family by Butterball brand to boast organic products with no antibiotics ever. Plus, these products showcase a new contemporary look across retail.
The All Natural products include a lineup of Smoked Sausage, Turkey Bacon, Breakfast Sausage, Frozen Turkey Burgers and Turkey Meatballs available nationwide. These products boast simpler labels such as no hormones or steroids, no nitrates or nitrites, no artificial ingredients and are minimally processed.
The new premium deli flavor portfolio includes Cajun, Cracked Pepper, Deep Fried and a new Buffalo Chicken Breast.
“As consumers’ preferences for more natural, healthier products increase, we are simultaneously improving our products, labels, processes and ingredients to reflect what consumers expect from their protein choices,” says Bill Klump, chief marketing officer. “We want consumers to know exactly what is in or not in the products of their trusted turkey brand, and we let that insight drive what we call out on the package.”
Coupled with the new product lineups, the new package design makes Butterball products easier to locate on shelf. The overhaul includes new designs on every product across the brand, prominent nutrition labels featured on the front of products and cleaner ingredient upgrades.
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