HelloFresh, New York, entered into an agreement to acquire Chefs Plate, a Canada-based meal kit brand.
With the integration of Chefs Plate and its customer base, HelloFresh will serve a wider product variety in the meal plan industry to Canadian consumers, leveraging the global HelloFresh technology platform and shared best practices.
“It is our declared strategy to accelerate our global growth investments to capitalize on current market opportunities. The integration of Chefs Plate is clearly such a unique opportunity to expand our leadership position across North America,” says Thomas Griesel, co-founder and COO of HelloFresh. “Canada is one of our fastest growing markets that shows high consumer demand for meal kits. Based on the highly complementary customer bases and leading positions at different price points, Chefs Plate is the perfect fit for HelloFresh to form the unrivalled market leader.”
“We are proud to join forces with the leading global meal kit company HelloFresh. Since our launch in 2014, we have been the pioneers in the industry in Canada, following our clear mission to create meaningful human connections through food,” adds Jamie Shea, co-founder and CEO of Chefs Plate. “HelloFresh shares our passion for food and quality at all levels. The partnership will allow us to further strengthen our offering and to serve more and more Canadians. We will leverage the strength of the most successful global player in the market, and at the same time, continue to build a sustainable Canadian food system and support the community around us.”