Nexus Commerce, Canada, joined Tompkins International, Raleigh, N.C., and was rebranded as NexusFx.
NexusFx empowers consumer packaged goods brands to build and manage direct-to-consumer experiences, engagements and sales through its technology, marketing and services platform. The NexusFx digital toolset also enables brands to access and utilize critical first-party data.
Mudit Rawat will serve as chief strategy officer, and Stephen Tallevi will continue as co-founder and COO of NexusFx.
“NexusFx is a game changer and the final critical component of the Tompkins International ecosystem,” says Jim Tompkins, chief executive officer, Tompkins International. “When combined with MonarchFx, we now provide the complete direct-to-consumer solution for brands from concept development to final mile delivery. I could not be happier to announce our newest business unit NexusFx.”
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