As part of Ajinomoto Co., Inc.'s global brand initiatives, Ajinomoto Windsor, Inc., Ontario, Calif., changed its name to Ajinomoto Foods North America, Inc. to create brand consistency across North America. The company's rebranding structure will utilize the new Ajinomoto global brand logo, setting the stage for global consistency and a unified management.
Ajinomoto's three North American companies changed their names as follows:
- Ajinomoto Windsor, Inc. changed to Ajinomoto Foods North America, Inc.
- Ajinomoto North America, Inc. changed to Ajinomoto Health & Nutrition North America, Inc.
- Ajinomoto Heartland, Inc. changed to Ajinomoto Animal Nutrition North America, Inc.
"Our new name will help distinguish Ajinomoto Foods North America as one of the leading high-quality seasonings and foods companies in the United States, Canada and Mexico," says Bernard Kreilmann, president and CEO of the newly named Ajinomoto Foods North America, Inc. "The new company branding structure in North America will support Ajinomoto's global brand logo and its efforts to become a global Top 10 food company."