Grupo LALA S.A.B. de C.V., Mexico, entered into a multi-year license agreement with Blue Diamond Growers, Sacramento, Calif., to market and distribute Blue Diamond Almond Breeze almond-based beverages in Mexico.
“LALA's partnership with Blue Diamond Growers strengthens our product portfolio, market-leading brands and an almond-based innovation pipeline to complement LALA's robust suite of exceptional products within our protein-based portfolio. This also reinforces our premiumization strategy to offer customers a diverse range of healthy and nutritious options," says Mauricio Leyva, chief executive officer of Grupo LALA. "I am confident that partnering with the global almond leader, complemented by our LALA's strong commercialization capabilities, will result in a successful long-term relationship that could continue to expand into other categories in the future."
"Mexico is a key market for Blue Diamond Growers in Latin America and one of the most relevant for the company's growth. Blue Diamond Growers has been making a significant investment in developing its international business and the Blue Diamond Almond Breeze brand globally," says Mark Jansen, president and CEO of Blue Diamond Growers. "As the No. 1 almond milk brand globally, we are excited to partner with the strength and leadership of LALA in the Mexican market to grow Almond Breeze almondmilk in Mexico."
As part of this relationship, Blue Diamond Growers will source almond-based raw materials and provide its technical and quality-oriented expertise with Blue Diamond's almond-based innovation. Grupo LALA will also provide local and regional market knowledge while leveraging its production and distribution capabilities.
Blue Diamond Almond Breeze will coexist with Grupo LALA's Vita Almendras beverage.