Aureus acquires Yuengling's exclusive purveyor, YIC - Online Distributors
YIC - Online is a distributor and exclusive online purveyor of the Yuengling's Ice Cream brand.
Aureus, Inc., an Atlanta-based food brand development company, acquired YIC - Online Distributors LLC, Orwigsburg, Pa. The acquisition includes 100% of YIC - Online and 33% holding in Yuengling's Ice Cream, also based in Orwigsburg, Pa.
“We continue [to] march along on the path as we projected. Fully closing the YIC transaction is a great first step. The management team there brings real strength and [growth] potential. We couldn’t be more pleased by the recognition of the brand and how effortlessly new sales channels open up for us,” says Everett Dickson, chief executive officer.
YIC - Online is a distributor and exclusive online purveyor of the Yuengling's Ice Cream brand. YIC - Online will continue to maintain offices in Bluffton, S.C., and Keokuk, Iowa.
“We’re excited to play a key role in the Aureus re-branding and leading the sales and distribution expansion for Yuengling's Ice Cream brand," adds Jason Daggett, managing partner of Yuengling’s Ice Cream - Online Distributors. "We believe fundamentals drive a business, and 2019 is off to a very strong start for us. We’re committed to running a well-structured company that communicates well with our shareholder owners.”