Dean Foods, Dallas, Texas, expanded its Friendly's brand to include new Cake Singles, which are individual ice cream cake cups inspired by the company's ice cream cakes.

"With Friendly's Cake Singles, we saw an opportunity to use the same great flavor combinations that consumers have loved for years and deliver on their desire for more variety and convenience in their sweet treats," says Mark Schneider, marketing director, ice cream, Dean Foods. "Over the years, we've received requests to sell ice cream cakes by the slice, and with this innovation, we're delivering on that desire without compromising the taste or quality our customers expect from Friendly's. The single-serving cups guarantee there's something for everyone and allow customers to enjoy their favorites any time."

The varieties are:

  • Strawberry Krunch. Layers of strawberry and vanilla ice creams separated by strawberry éclair crunchies, topped with strawberry sauce, whipped topping and more strawberry éclair crunchies.
  • Birthday Cake. Layers of vanilla and chocolate ice creams separated by chocolate crunchies, topped with blue icing, whipped topping and colorful confetti.
  • Chocolate Krunch. Layers of vanilla and chocolate ice creams separated by chocolate éclair crunchies, topped with Friendly's fudge sauce, whipped topping and more chocolate éclair crunchies.
  • Strawberry Cheesecake. Layers of cheesecake-flavored and strawberry ice creams separated by graham crunchies, topped with thick graham cracker crust, whipped topping and more graham crunchies.

Friendly's Cake Singles come in 8.5-ounce cups, and are located in the freezer within the bakery section of Walmart stores nationwide.