Straus Family Creamery debuts new organic ice cream flavors, redesigns packaging
Straus Family Creamery, Anaheim, Calif., introduced three new organic ice cream flavors.
The Chai Latte flavor is a blend of Indian spices, beloved in the traditional seasoned beverage, for a classic global taste.
The Vanilla Fudge Swirl kind features thick and rich chocolate fudge swirls churned into vanilla ice cream.
And, the Maple Cream features golden maple syrup in sweet cream ice cream, evoking a nostalgic American taste.
In recognition of its 25th anniversary, Straus Family Creamery also redesigned its packaging to more clearly communicate its mission, brand benefits and offer greater consistency across categories. The new packaging includes updated messaging on its iconic reusable glass bottle, which has a return rate of more than 80%, keeping an estimated 500,000 pounds of milk containers and plastic out of landfills each year.