McDonald’s, Foundation for Food and Agriculture Research announce $4M animal welfare technology research initiative
This initiative aims to identify technology solutions to provide objective and comprehensive information about broiler welfare across the supply chain.
The Foundation for Food and Agriculture Research (FFAR), Washington, D.C., partnered with McDonald’s Corp., Chicago, to launch SMART Broiler, a research initiative offering $4 million for research supporting the development and commercialization of automated monitoring tools that quantitatively assess key animal welfare indicators in broiler chickens.
Existing methods for assessing animal welfare rely on human observation and subjective scoring. This initiative aims to identify technology solutions to provide objective and comprehensive information about broiler welfare across the supply chain.
“FFAR is committed to improving animal welfare. Developing monitoring tools is critical to understanding and improving animal welfare across the broiler industry,” says Sally Rockey, executive director of FFAR. “The SMART Broiler program will not only improve the accuracy of welfare assessments, but also enhance producer efficiency and profitability.”
The SMART Broiler program will develop tools to quantitatively assess and collect information regarding key welfare indicators such as walking ability and behavior. The sensors, monitoring, analysis and reporting technologies (SMART) developed during this initiative will be tested in McDonald’s suppliers’ commercial broiler facilities. These tools have the potential to improve welfare for 9 billion birds annually in the United States and over 20 billion worldwide.
“This work builds on our decades-long commitment and progress on animal welfare. We are excited to partner with FFAR to identify innovative, scalable technology solutions that will allow our supply chain to monitor animals’ behavior and welfare across diverse, global supply chains at commercial scale and ultimately help drive improved welfare outcomes,” adds Keith Kenny, vice president of global sustainability, McDonald’s.
“FFAR is pleased to partner with McDonald’s to develop tools that improve animal welfare. Testing these tools with one of the largest food companies has the potential to make considerable impact industry wide,” says Tim Kurt, scientific program director for FFAR.
SMART Broiler grants will be awarded in two phases to multiple, cross-disciplinary teams. The research objective is to rapidly develop the hardware components, data management and analytics necessary to assess broiler chicken welfare on the farm. The initial funding phase will award a maximum of four grants, each receiving up to $500,000. SMART Broiler phase I is currently accepting pre-proposals until June 5.
During the second research phase, those awardees whose technology solutions demonstrated promise and delivered value will receive up to $1 million in additional funding to continue to refine and validate their technologies. The end goal of the program is to develop commercially-feasible tools that can deployed worldwide.