Hatsun Agro Product Ltd. (HAP), India, launched Hatsun Cow Milk.

This farm-fresh milk is pasteurized and packed at state-of-the-art milk plants and certified before reaching the customers.

"Hatsun Cow Milk is launched to cater to the growing customer requirement for a safe and creamier cow milk option that is akin to farm fresh raw milk,” says Prasanna Venkatesh J, vice president of marketing and sales. “Currently, the product is launched in select towns in Tamil Nadu (Chennai, Vellore, Trichy, Salem) and Pondicherry, and will be rolled out in other states as well."