Origin Almond, a Philadelphia-based beverage startup that produces cold-pressed almond juice products, was selected by Kraft Heinz, Pittsburgh, Pa., to take part in its Springboard Incubator program.
Participating in the Springboard Program includes funding, mentorship and backing from Kraft Heinz.
“Kraft Heinz believes in Origin Almond’s mission to re-invent premium juice. We see that more consumers are becoming aware of the hidden sugars found in perceived healthy foods, like fruit juices, and have shunned them altogether,” says Jake Deleon, founder and CEO of Origin Almond. “As an entrepreneur who had also struggled with childhood obesity, I’m excited to work with the Kraft Heinz team to nurture and scale our better-for-you innovation of a low-sugar, ‘juice alternative’ that will disrupt the category and reignite the love for premium juices with a delicious product that is more nutritionally relevant.”
Origin Almond uses cold-press technology to extract the liquid essence of almonds.