CAULIPOWER, Los Angeles, opens the doors May 1 to The CAULIPOWER House, a month-long pizza pop-up shop located at 257 Bleecker Street in the heart of the West Village, New York.

"New Yorkers know great-tasting pizza, and The CAULIPOWER House is our chance to thank the city for making CAULIPOWER their favorite better-for-you pizza," says Gail Becker, founder and CEO. "CAULIPOWER has disrupted the frozen pizza industry, and now wants to disrupt the concept of pop-ups by offering an entirely free experience, filled with hot pizza, unique entertainment, exclusive swag and a zone free from sprinkle tubs and ball pits."

In addition to free pizza, visitors can experience what is said to be the first-ever pizza claw machine, a 180-degree multi-camera photo booth, and weekly chances to win a year's supply of free pizza.