GrubMarket, San Francisco, acquired VIP Wholesale, a supplier of produce and specialty foods. VIP Wholesale was formally an independent, family owned food supplier with a portfolio of clients, including single unit restaurants, chain restaurants, traditional markets, grocery stores, schools and large institutional accounts across the San Diego region.
VIP Wholesale will now be able to leverage GrubMarket’s produce supply chain network and utilize GrubMarket’s innovative technologies, including the recently launched GWholesaler software suite. VIP Wholesale will remain headquartered in San Diego, Calif., and the company will continue to be managed by its current leadership team.
“GrubMarket recognizes the corporate values of VIP Wholesale and shares the same spirit as our team,” says Huy Huynh, chief executive officer of VIP Wholesale. “They are deeply aligned with our focus on providing maximum value to customers at all times. We look forward to leveraging this new relationship to further expand our business and grow our sales to the next level.”
Furthermore, GrubMarket will leverage VIP Wholesale’s expertise and geographical presence to further amplify and grow its existing supply chain capabilities across Southern California.
“VIP Wholesale is an incredibly reputable and long-standing food supplier in the San Diego region,” according to Mike Xu, chief executive officer of GrubMarket. “We sincerely look forward to welcoming them into the GrubMarket family, as we have some exciting plans in the works.”