GrubMarket acquires Golden Greek Fresh, Happy Farm Produce
Both Golden Greek Fresh and Happy Farm Produce will transition their technology foundations onto WholesaleWare, which is GrubMarket's comprehensive software-as-a-service platform.
GrubMarket, San Francisco, acquired Golden Greek Fresh and Happy Farm Produce, Scandia, Minn., both wholesalers specializing in quality fresh produce and other items.
Golden Greek Fresh was formally an independent, family owned wholesaler with a portfolio of over 60 restaurant clients across the Southern California region. Golden Greek Fresh will now be able to utilize GrubMarket's robust produce supply chain network and proprietary cutting-edge software technologies to expand its offerings to even more restaurants across the West Coast. Its headquarters will remain in Los Angeles, and will continue to be led by president Nick Kontes, and his wife Christina Kontes, vice president.
"At Golden Greek Fresh, we consider our clients to be family first, and customers second. We've worked with many of our clients for a very long time, and our mentality of treating them like family is exactly what our business was founded on," says Nick.
Happy Farm Produce specializes in sourcing fresh vegetables and fruits from the California Central Valley, exclusively for grocery stores across the San Francisco Bay Area.
"We specialize in sourcing a wide variety of fresh produce from numerous California Central Valley farms, and we take great pride in supporting these farmers. We were thrilled to learn that GrubMarket shares this same mission of providing support and dedication to their farmers, and we sincerely look forward to joining the GrubMarket team," says Leon To, chief executive officer of Happy Farm Produce.
Both Golden Greek Fresh and Happy Farm Produce will transition their technology foundations onto WholesaleWare, which is GrubMarket's comprehensive software-as-a-service platform providing food industry suppliers and vendors with seamless financial management, easy-to-use online ordering and sales, precise inventory management and engaging CRM tools.