I*SKREAM, Milford, Conn., announced a brand reinvention for its line of ice cream bars.

I*SKREAM bars’ new packaging features bright, colorful cartons and a unique "buddy" on the box to illustrate and connect with the diverse market for low-sugar treats.

"I was inspired when making this bar, by the 'I scream, you scream' ice cream song from when I was a kid, and I wanted my children to have all the fun without tons of sugar. To me it was a win win," says Susan Patrick, founder.

The new makeover will be unveiled in Market Basket and Key Foods in the Northeast this summer.