Misionero, Gonzales, Calif., announced the rebrand of its fresh-cut vegetable line, Green Wave Farms.
This line of freshly prepared vegetables now has a distinct design, new label and logo that is now being transitioned on to retail shelves.
The rebranded packaging is microwavable and includes step-by-step prep guides to elevate ease-of-use. The Green Wave line is also expanding into complete kits to further extend the convenience of these products.
The Sauté Kits come in Brussels Sprouts and Green Beans. Each contain four ingredients and list just 6 steps for cooking.
The new label was designed to freshen up the look of the packaging, and create a familiar, cohesive identity among the Misionero brand and product lines. The label features bold, vibrant colors that are distinct for each product.
“Misionero is constantly incorporating creative energy into our brands,” says Nicole Zapata, marketing manager of Green Wave Farms. “This rebrand will better align itself with Misionero, and offer packaging that customers and consumers can quickly recognize.”