Misionero unveils rebrand for Green Wave Farms

The rebranded packaging is microwavable and includes step-by-step prep guides to elevate ease-of-use.

June 26, 2019

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Misionero, Gonzales, Calif., announced the rebrand of its fresh-cut vegetable line, Green Wave Farms.

Misionero unveils updated packaging for lettuce line

The new consumer brand design allows for more product visibility on the retail shelf.

October 10, 2017

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Misionero, Gonzales, Calif., unveiled a rebranded Garden Life logo with a fresher brighter design for its washed and trimmed leaf lettuce line.

Harbinger acquires Misionero Vegetables

The firm also announced it will use “Misionero” as the new business name encompassing all of its brands and products.

October 21, 2016

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Harbinger Group LLC, the Monterey, Calif., parent company of Green Wave Farms, Vertical Foods, Epic Foods and Fresh Produce Partners, acquired organic specialty salad pioneer Misionero Vegetables, Gonzales, Calif., effective immediately.

Growers Express acquires Misionero Vegetables

Since 1973, Misionero has steadfastly focused on food safety and ethical practices.

July 6, 2016

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Growers Express, LLC, Salinas, Calif., announced plans to acquire Misionero Vegetables, based in Gonzales, Calif.

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Refrigerated & Frozen Foods December 2019

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Check out the December 2019 edition of Refrigerated & Frozen Foods: Processors to Watch in 2020, ingredient supplier sourcing, import/export trends, retrofitting legacy plants with energy efficient features and much more!

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