Misionero, Gonzales, Calif., unveiled a rebranded Garden Life logo with a fresher brighter design for its washed and trimmed leaf lettuce line.
The new consumer brand design allows for more product visibility on the retail shelf. Listening to the voice of the market, the new design contains product usage callouts on the front of the label.
The packaging also consists of peel-and-reseal technology to help consumers effectively remove the lid, while eliminating 20% of plastic used in the packaging. Misionero plans on moving all retail valued-added products to the peel-and-reseal film.