Los Angeles-based Good Culture announced a crisp packaging rebrand and two new varieties – Organic Mango and All-Natural Peach.
“We wanted to create a more modern design that clearly communicated what’s inside the cup, while building a stronger emotional connection with our consumer,” says Jesse Merrill, co-founder and CEO. “Our new packaging breaks through the clutter on shelf, drives greater taste appeal, clearly communicates product benefits and amplifies our brand personality.”
Filled with real, simple ingredients, new Organic Mango single-serve cups are available in Whole Foods Market stores nationwide. Creamy Natural Peach single-serve cups will launch in select grocers in October.