good culture, Irvine, Calif.,debuted a fresh new look to its lineup of organic cottage cheese.

“We felt this packaging update more effectively communicated our great tasting, clean ingredient, real food product,” says co-founder Jesse Merrill.

The convenient, on-the-go container features a more contemporary design with a sustainable peel-off label for easier recycling.

good culture also introduced a 4% organic whole milk range and new varieties, including Strawberry Chia, Blueberry Açaí Chia, Sundried Tomato and Kalamata Olive Thicker and Creamier.

“More consumers are shifting toward whole milk options as they continue to seek out products that are less processed and made with real, simple ingredients. We’re answering that call,” adds Merrill.

The new packaging will be on display at Whole Foods Market, Sprouts and other fine grocers nationwide.