"Today marks a monumental moment for Good Culture as we embark on this next phase of growth with L Catterton," said Jesse Merrill, co-founder & CEO of Good Culture. "In 2014, I realized there was massive whitespace in a stale category that was lacking innovation. Our mission with Good Culture was to modernize cottage cheese with real, simple ingredients, and redefine it as a versatile and craveable high-protein food."

An investor group led by Manna Tree, a global private equity firm investing in companies that empower consumers to live better, longer, has been a partner in building the brand's foundation for success since investing in Good Culture in 2022. Manna Tree plans to reinvest in Good Culture alongside L Catterton.

With decades of experience partnering with category-defining consumer brands, L Catterton brings deep operational expertise and a long-standing history of partnering with iconic names in food globally. The firm's consumer insights, industry relationships and value creation capabilities will support Good Culture as it expands production capacity, distribution and innovation while remaining true to its brand heritage.

"Good Culture has built an extraordinary niche in cultured dairy, transforming a once-dormant corner and making cottage cheese into one of the most exciting and versatile items in food," said Andrew Taub, a managing partner of L Catterton's Flagship Fund. "The brand's authenticity, product quality, and strong consumer resonance create a compelling opportunity to scale the business further, while preserving what makes Good Culture distinctive."

"This partnership formalizes a relationship we've built with Jesse and his investors over the past several years, and is underpinned by our deep conviction in the durability of the tailwinds driving growth in the category," said Michael Hutchings, a managing director at L Catterton. "We see significant runway ahead for Good Culture and are excited to support the team as they expand the brand's reach."

The majority investment will enable Good Culture to increase its production capacity and accelerate growth initiatives, ensuring the brand can meet increasing demand from retail partners and make its products more accessible to consumers across the country. A Certified B Corp, Good Culture will continue to adhere to the highest standards for product quality, employees, communities and the environment as it enters this next phase of growth.

Other investors in Good Culture included SEMCAP and Anders Eisner.

Houlihan Lokey served as financial advisor to Good Culture and Winston & Strawn LLP served as its legal advisor. Citi served as financial advisor to L Catterton, with Kirkland & Ellis LLP serving as legal advisor. Manna Tree was advised by Cooley LLP.

The sale officially closed on February 3.

About Good Culture
Based in Austin, TX, Good Culture is a clean-label cultured dairy brand credited with revolutionizing cottage cheese for the modern age. Founded in 2015 by Jesse Merrill and Anders Eisner, the two recognized the untapped potential of cottage cheese as a superfood, transforming it into a frontrunner of the real food movement. Today, Good Culture makes cottage cheese, sour cream, and cream cheese, all made with milk from cows raised on family farms, with no artificial ingredients, gums, stabilizers, or additives. The brand's partnerships with 1% for the Planet, Path to Pasture with Dairy Farmers of America (DFA), and B-Corp Certification demonstrate its commitment to higher standards for its workers, communities, and the environment.