Roth Cheese, Fitchburg, Wis., introduced new Flavor Ups Blue Cheese Crumbles for retail and foodservice.
Available in 1-ounce single-serve cups, 3-packs or 9-packs, Flavor Ups offer convenient single-serve packaging for meal prep and recipe creation, perfect for meal kits, salad bars, convenience stores and other grab-and-go areas.
“We believe in the blue cheese category, and see individual blue cheese crumbles as new way for consumers to enjoy blue cheese,” says Heather Engwall, vice president of marketing for Emmi Roth. “Our Flavor Ups Blue Cheese Crumbles are designed to give today’s busy consumer a convenient way to upgrade their meals whether they are dining at home, at their desk or at grab-and-go lunch areas.”
Roth Cheese also developed new, single-serve packaging for Flavor Ups Blue Cheese Crumbles to reduce food waste.
“Aside from seeking out foods packaged for portability, consumers are also looking for ways to limit food waste,” adds Engwall. “We know some consumers struggle to finish a full cup of blue cheese crumbles after it has been opened. Flavor Ups offer consumers a smaller serving that can be enjoyed in one sitting.”