PureCircle, Chicago, launched a zero-added-sugar ice cream, distributed via PureCircle ice cream trucks around Chicago.

The new ice cream comes in Vanilla, Chocolate, Coffee and Salted Caramel as well as a vegan fruit-flavored frozen dessert. 

These new stevia-sweetened frozen treats boast the rich, creamy characteristics of gourmet ice cream, but with no sugar added. The line is available in 5.3-ounce mini-cups and pints.

“We have worked hard to develop and commercialize our next generation stevia leaf sweeteners,” says Maga Malsagov, chief executive officer. “To demonstrate our confidence in their great taste, we are putting our name on this delicious ice cream. We hope folks in Chicago will drop by a PureCircle Ice Cream truck to taste our new ice cream, and to savor what our next generation stevia can do in food and beverage products.”

The company plans to offer ice cream products for sale to restaurants, ice cream parlors, hotels and other foodservice outlets, and sell stevia-based ingredient blends to producers of ice cream sold at retail and in foodservice.