The International Baking Industry Exposition (IBIE), produced by the American Bakers Association (ABA), Washington, D.C., the Baking Equipment Manufacturers and Allied (BEMA), Overland Park, Kan., and the Retail Bakers of America (RBA), Tinley Park, Ill., announced an exclusive global marketing partnership with iba, Germany, organized by GHM on behalf of the German Bakers’ Confederation. Together, they will collaborate to support the growth and advancement of the global baking industry.
This partnership will enable iba and IBIE to extend their respective leadership positions to promote industry advancement and support growth opportunities for the worldwide baking and grain-based food industry. Each entity will combine resources to increase brand awareness, enhance market penetration across emerging markets of mutual interest and work to enhance educational experiences and offerings at both events.
“Partnering with iba is an important step in the growth of IBIE. We’ve been supportive allies for many years, and have similar missions and coverage as well as broader goals to help advance the global grain-based food industry,” says Joe Turano, chairman of IBIE and president of Turano Baking Co., Berwyn, Ill. “This partnership will increase the visibility of our respective shows worldwide, giving exhibitors access to an increased number of international attendees and therefore more opportunities to expand into new markets.”
“This collaboration will allow both IBIE and iba to extend our global reach, as we leverage participation in foreign events to increase brand exposure through on-site booth presence, sponsorships, press events and speaking opportunities. By combining resources, both organizations will achieve the same brand objectives in a more cost effective and efficient way,” says Dieter Dohr, president and CEO of GHM, iba.