Spice Islands, a spice brand of B&G Foods, Parsippany, N.J., released new survey findings that highlight the popularity of pumpkin spice products in America.

The survey polled 5,000 U.S. consumers about their pumpkin spice consumption behaviors.

Key survey findings include:

  • Pumpkin spice vs. chocolate. During the fall, 46% of respondents said they consume more pumpkin spice products than chocolate.
  • Living a pumpkin spice life. 66% of Americans polled consume 1-3 pumpkin spice products per week.
  • Pumpkin spice popularity. 69% of Americans polled said they have consumed a pumpkin spice product in the last year.

B&G Foods surveyed 5,000 U.S. consumers aged 18-75, Sept. 5-12.