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New Retail Products

Conagra Brands rolls out next wave of on-trend refrigerated, frozen innovations

Conagra Birds Eye Veggie Shreds
October 21, 2019

Conagra Brands, Inc., Chicago, launched a slate of on-trend products within its refrigerated and frozen meals business, among others.

"Conagra Brands is a leader in frozen food, a category that has a long runway of opportunity for growth," says Darren Serrao, executive vice president and co-COO. "Data tells us that frozen meals are perfect for today's busy consumers, so we're tailoring our new product innovation to bring premium food with the right nutrition, sustainability attributes and price points to the freezer aisle and digital shelf."

Here is a selection of the company's innovation highlights:

  • Birds Eye Veggie Shreds come in White Cabbage and Carrots, Carrots and Broccoli Florets, Brussels Sprouts and Potatoes and Sweet Potatoes with Broccoli and Cauliflower Florets.
  • Wolf Brand Chili Angus Beef is made with hearty chunks of Angus quality beef and a unique Wolf Brand blend of premium spices, kettle-cooked to perfection. Available with beans and without beans.

 

 

KEYWORDS: Birds Eye ConAgra Conagra Brands frozen vegetables refrigerated meats

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